How does advertising affect and influence media content> Use some specific examples from Kilbournes book.

Are we losing our Minds?

Arthur Asa Berger, author of the book Ads, Fads, and Consumer Culture quotes Hans Magnus Enzenberger, a poet and cultural critic in saying,

All of us, no matter how irresolute we are, like to think that we reign supreme in our own consciousness, that we are masters of what our minds accept or reject. Since the Soul is not much mentioned any more, except by priests, poets, and pop musicians, the last refuge a man can take from the catastrophic world at large seems be his own mind. Where else can he expect to withstand the daily seige, if not within himself? Even under the conditions of totalitarian rule, where no one can fancy anymore than his home is his castle, the mind of the individual is considered a kind of last citadel and hotly defended, though this imaginary fortress may have been long since taken over by an ingenious enemy.

After reading this quote several times the same thought kept popping into my head, that is that we are being raped by the media. I questioned whether or not I should go there, but in my mind at the end of the day you are the only one in your head, one's mind is the closest thing to oneself. It is like we have been transformed into little robots and we do what is considered to be the norm.